CASSANDRA WICKS – Director // Registered Trade Mark Attorney
Cassandra has been practicing exclusively in trade mark law since 2007 – filing and registering trade marks in Australia and overseas for over 10 years. The TradeMark Co. was born in 2014 due to Cassandra’s desire to spend more time and dedication to clients (rather than attending to them in 6 minute increments, along with the bills and scare tactics). Her concern has always been for small and medium sized businesses, who often need the trademark specialist help the most, however cannot justify the big city law firm expenses to get it, leaving them vulnerable to infringement action by big business or lacking the strength to take on copy cats when their trade mark rights are infringed.
Starting The TradeMark Co. has allowed Cassandra to make the trademark registration process easy and affordable to all business – small or blue chip – providing advice in plain English, whilst being professional and extremely personable. Before becoming a trade mark attorney Cassandra was a marketer, with significant experience in sales and business development, which was complemented by her business and marketing degree from Griffith University. Fortunately, her love of branding and brand development married very well with her keen interest in trade mark law, and after completing her studies at Sydney’s University of Technology, she registered as a TradeMark Attorney. Professionally, this provides Cassandra with a niche in that she combines her appreciation and experience of branding and marketing with the law – always striving to educate clients, friends and acquaintances to realise the importance of insuring their brands (trade marks) through professional trade mark registration, monitoring and management.
On a personal level, Cassandra has a particular interest and passion for the health and wellbeing industry, with many of her clients operating in this sector. She is a wife and mother of three (which includes their beautiful golden retriever, Arlo) residing on the beautiful Gold Coast and enjoying the lifestyle perks that go with it.