we register trademarks with heart.
At The Trade Mark Co,
we're not just trademark experts;
we're visionary brand architects.
With over 15 years of experience, we understand that trademarks are the bedrock of breakthrough brands. We partner with conscious Australian brands like Eco by Sonya Driver, Loco Love, Vanessa Megan, Will & Bear and Husk Distillery.
Our relentless commitment goes beyond protection; we position your brand for dominance, legacy, and exclusivity. We believe it’s not just about safeguarding your brand, it’s about propelling it forward tomorrow, and into the future.
We're not just your average trademark attorneys – we take the time to deep dive into your business offerings, goals and highest visions so we can offer proactive, big-picture trade mark wisdom to ensure you have the utmost confidence in investing in your brand for the long term.
MEET THE FOUNDER
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MEET THE FOUNDER -
Hi, I’m Cassandra,
Your Registered Trade Mark Attorney.
I don't see trademarks as mere legal checkboxes; they're the heartbeat of your business identity and soul of your brand’s reputation.
Over the past 15 years, I've proudly registered some of Australia's most iconic brands. I've stood alongside founders, from small garage startups to global names, on their journeys. Crafting and safeguarding brand names in collaboration with my clients is a deeply personal and fulfilling experience.
I get it. Trademarks can feel like just another legal hoop to jump though. But I have witnessed firsthand, how powerful trademarks can be for the very essence of your brand equity, and the foundation of a strong reputation. Trust me, your trademarks are not just my work; they define my deepest dedication.
Are you ready to unlock the potential of your brand?
Brand
Confidence
Empowering You. Protecting Your Brand. We don't just protect brands; we position them for dominance, legacy, and prestige. We understand that your brand is more than just a logo—it's an invaluable asset. Our expertise ensures that your investment in trademarks today will not only fortify your brand throughout its journey but also serve as a cornerstone for future licensing or sale opportunities. With us, you're not just safeguarding your brand; you're building an enduring legacy that holds immeasurable worth. Our goal is to ensure you feel safe, supported and confident.
Relational Excellence
We understand building a brand is a deeply personal endeavour. Our clients are long term partners and we have an unwavering commitment to their journeys. We simplify the complex through high trust partnerships, plain english communication, and using real world examples to translate the nuances of trade mark law. We are your TM custodians for at least 10 years. Our relationship with you is everything.
Honesty is
Policy
We stand by you as an honest guide on your brand journey. No hidden fees. No unnecessary fillings. Our transparent, personable yet professional approach ensures that every action we take is aligned with your brand's highest vision and best interests. And there are no silly questions around here - feel free to ask, we listen, we care, and we want you to feel empowered.
CLIENT PARTNERS
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CLIENT PARTNERS -
Client Love.
"I am eternally grateful to have come across Cassandra. She is without a doubt the best in the biz without the price tag. Over the 10 years I have worked with The TM Co, we have registered over 100 of the Eco Tan brands across 15 countries!
Her customer service is excellent - she genuinely loves skincare and loves our brand, she cares! I would recommend her to any business looking for trade mark protection."
Sonya Driver, Eco Tan
"We tried to do this ourselves when starting our business, it felt overwhelming and was not straight forward without expert advice. Somehow, we managed to get an application over the line, but it was completely incorrect, with no protection and only relating to one product in our entire range. We wished we found The TradeMark Co early on to provide us a stress solution and the right protection from day one!" The TradeMark Co take a very holistic approach, looking at all angles and most of all ensuring the most cost-effective strategy is taken with the highest level of protection."
Wade, Cell Squared
"Partnering with The Trade Mark Co has been nothing short of transformative for us at Will and Bear. As a B Corp, our commitment to business for good is paramount, and The Trade Mark Co truly understands and champions this ethos. Their expertise in trademark protection has been invaluable as we've expanded our impact-driven business, now stocked in over 50 countries. The Trade Mark Co isn't just our trade mark partner; they're an integral part of our mission to make a positive impact on the world.”
Loz Williams, Will & Bear
